By a 6-0 vote with one abstention, the Fulton County Board of Commissioners agreed to authorize negotiating with Live Nation Atlanta to take over day-to-day operations of Wolf Creek Amphitheater. With that vote, the County has agreed to enter into a revenue-generating plan that will sustain Wolf Creek over the long run. ¬†The deal offers potential to provide more diversified entertainment offerings and affordable ticket prices.
"The County staff did its homework and found that Live Nation is the gold standard when it comes to operating and promoting a venue," said Fulton County Board of Commissioners Chairman John Eaves. ¬†"We expect the company to attract great acts to perform at Wolf Creek at reasonable prices and to keep the community involved as we move forward." ¬†
The corporation currently manages or owns several entertainment venues around the country including Verizon, Chastain and Lakewood Amphitheaters in metropolitan Atlanta. ¬†County leadership has set a goal of working toward keeping ticket prices in the range of 50 to 75 dollars per show. ¬† Among the considerations taken into account by county leadership were efforts to minimize direct costs to county taxpayers, initiatives to utilize local vendors and employees, and plans to maintain a schedule of at least 20 concerts per season. ¬†The Wolf Creek Amphitheater Advisory Committee also plans to stage a community meeting to gather additional feedback and input from residents of the immediate area.
"With Live Nation, we have a world-class partner that can deliver an entertainment experience second to none without any of the risks of the County being in the entertainment business," said Fulton County Manager Dick Anderson. ¬†"We also believe that Wolf Creek Amphitheater can be a catalyst for economic development and growth going forward."
Live Nation would manage all phases of Wolf Creek Amphitheater operations including security, communications and marketing, concessions, parking, and day-to-day maintenance. Live Nation would absorb the aforementioned costs from their share of the revenue projections. The company projects that the manager at the Chastain Amphitheater would also manage Wolf Creek Amphitheater. Fulton County would maintain responsibility for capital upgrades.